Carling crisis as sales plummet by £26m as Brits ditch lager for craft ale

SALES of Carling beer plummeted £26million in the past year.

The brand fell from fifth to sixth in Britain’s alcohol brand league after its drinks were axed from some high street shelves as boozers turned to trendy craft ales instead. 

Sales dropped 7.5% to £324.1m in the year to April 2019, according to analysts Nielsen for trade magazine The Grocer. 

The decline is the second- largest by any booze brand behind Aussie winemakers Jacob’s Creek which lost £37.5m or 42.2% to £51.5m.  ...
source: Daily Star

2019-07-16 08:29
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