‘Field-grown’ more appealing than ‘meat-free’ to diners, study suggests

Describing food as “field-grown” rather than “meat-free” makes people twice as likely to choose vegetarian options and reduce their environmental impact, an experiment has found.

The experiment, run by the Behavioural Insights Team (BIT) in collaboration with the World Resource Institute’s (WRI) Better Buying Lab, explored how language could be used to encourage non-vegetarians to choose plant-based and therefore more environmentally sustainable...
source: Westmorland Gazette

2019-01-24 02:08
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