The hidden dangers of Airbnb’s partnership with DNA-testing ancestry company 23andMe

The collaboration aims to provide “heritage” holidays – and gives a free pass to unscientific ideas. 

Direct-to-consumer DNA-testing company 23andMe recently announced a new partnership with travel website Airbnb to generate holiday locations based on peoples’ ancestry. Travelling to the idyllic corner of France where your great-grandparents once lived is harmless enough, but giving this information over to a privately held technology company feels like an outtake from Black Mirror. 

While methodologies and levels of accuracy can vary wildly across DNA-testing...
source: New Statesman

2019-06-11 19:14
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